Media Kit

Access To Information, Allows FOR Informed Decisions.

Information is instrumental in improving health, and the availability of reliable information HELPS to improve decision made in our community in regard to fitness and wellness.

Creating a Black and Latino tangible platform is needed now for several important reasons. The fitness industry, like many other sectors, has historically lacked diverse representation, and this is particularly true for Black and Latino individuals. A Black and Latino fitness magazine can address this issue. Mainstream media often perpetuates stereotypes about fitness and body image, which can be disheartening and discouraging for people of color. A Black and Latino fitness magazine can challenge these stereotypes, promoting body positivity and demonstrating that fitness is for everyone, regardless of race, ethnicity, or background.

Black and Latino communities face unique health challenges and disparities, including higher rates of obesity, diabetes, and heart disease. A fitness magazine can provide tailored content that addresses the specific health concerns and needs of Black and Latino individuals, encouraging them to adopt healthier lifestyles and practices. Seeing individuals who look like themselves achieving fitness goals can be incredibly empowering and inspirational.

The magazine will be a vehicle for amplifying Black and Latino voices within the fitness industry. It aims to provide opportunities for Black and Latino writers, photographers, and creatives to contribute and have their perspectives and experiences shared with a broader audience. By dedicating a publication specifically to Black and Latino fitness, the magazine advocates for inclusivity and diversity in the broader fitness world. This can influence mainstream fitness media and industry practices, leading to a more inclusive and representative fitness landscape.

The Why

Underrepresented communities, just like any other, need fitness platforms that cater to their specific needs, interests, and cultural considerations. Ka-Netic was created to be a platform that promotes inclusivity, diversity, and addresses the unique health challenges faced by individuals within underserved communities. By establishing Ka-Netic we are putting together platforms that will service those within underrepresented communities with:

Cultural Representation

Fitness platforms should include diverse representation in their marketing, content, and instructors. This includes featuring relatable fitness trainers, models, and athletes to inspire and connect with the community.

Inclusive Workouts

Offer a variety of workout styles and intensity levels that appeal to a wide range of fitness levels and preferences within the community. This could include traditional exercises, dance-based workouts,strength training, yoga, and more.

Addressing Health Disparities

Acknowledge and address the health disparities that disproportionately affect underserved communities, such as obesity, diabetes, and heart disease. Provide resources and content that focus on preventing and managing these conditions.

Representation of Different Body Types

Emphasize body positivity and celebrate diverse body types to promote a healthy body image.

Mental Health and Wellness

Incorporate mindfulness and stress-reduction practices that can aid mental health and emotional well-being, as these aspects are essential for overall health.

Community Support

Create a tangible and digital supportive community where digital supportive community where members can interact share experiences, and motivate each other on their fitness journeys.

Collaboration with Health Professionals

Collaborate with healthcare professionals, fitness experts.and nutritionists who have expertise in serving the underrepresented community, ensuring that the information provided is accurate and culturally sensitive.

Nutrition Education

Offer information on healthy eating habits and culturally relevant nutrition tips to support overall health and fitness goals.

Accessibility and Affordability

Ensure that the platform is accessible and affordable for individuals of diverse socioeconomic backgrounds.

Partnerships and Outreach

Collaborate with local business, organizations, and community leaders to spread awareness about the platform and engage with the community at the grassroots level.

The cost of marketing a small business using print media can vary widely depending on several factors, including the size of the business, the type of print materials, the geographic scope of the campaign, and the specific print media outlets chosen. Here are some cost considerations and ballpark figures for various print marketing components:

Design and Printing Costs:

Business Cards: Design and printing of business cards can cost anywhere from $20 to $200 or more, depending on the quality, quantity, and customization.

Brochures/Flyers: Design and printing of brochures or flyers might range from $100 to $1,000 or more, depending on size, quality, paper, type, and quantity.

Print Advertising:

Newspapers and Magazines: The cost of print ads in newspapers and magazines can vary greatly depending on the publication's circulation, size of the ad, color vs. black and white, and location within the publication. Small local newspapers might offer ads for a few hundred dollars, while larger magazines could be several thousand dollars or more.

Direct Mail Campaigns:

Newspapers and Magazines: Postcards: Design, printing, and postage costs for postcards can vary from $0.30 to $1.50 or more per piece, depending on factors like size, paper quality, and mailing volume. Bulk Mail: Sending out bulk mail, such as catalogs or newsletters, can cost around $0.25 to $0 .40 per piece for postage and additional costs for printing and design.

"The human brain will remember words on a physical paper much better than it would remember words displayed on dynamic screens."

Print Media

Posters and Banners

Posters: Design and printing of posters can range from $20 to $200 or more, depending on size and quality.

Banners: Large banners for outdoor or indoor display might cost anywhere from $50 to $300 or more, depending on size and materials.

Distribution and Miscellaneous Costs

If your campaign involves physically distributing materials, there may be additional costs for hiring distributors or renting space for display, anywhere from $25-75 per hour or a set amount pre 1000.

Geographic Scope:

The cost of print media marketing can also vary based on whether you're targeting a local, regional, or national audience. Larger geographic reach generally comes with higher costs.

Remember that these figures are rough estimates and can vary significantly based on your specific needs and location. It's also important to consider factors such as the effectiveness of print media in reaching your target audience and whether the return on investment justifies the cost.

There are many benefits to magazine advertising and when done correctly, it's one of the most effective ways to grow your business. Remember that the best marketers today are combining print advertising with digital marketing to form an integrated campaign that gets huge results.

Magazines offer a tangible and curated reading experience, which can be appealing to manv readers for various reasons:

  1. Niche Content: Magazines often focus on specific topics, hobbies, industries, or interests, providing in-depth coverage and analysis that may not be available in mainstream media.
  2. Curated Content: Magazines are curated by editors and experts, ensuring that the information and articles presented are of high quality and relevance.
  3. Visual Appeal: Magazines often feature stunning photography, artwork, and design, enhancing the reading experience and engaging readers on a visual level.
  4. Offline Reading: Despite the digital age, many people still appreciate the experience of reading a physical magazine without relying on screens and electronic devices.
  5. Collectible Items: Some magazines become collectible items over time, especially limited editions, or issues with significant cultural or historical relevance.
  6. Targeted Advertising: Advertisers value magazines because they can reach a specific target audience, depending on the magazine's niche, allowing for more effective marketing campaigns.

Our content is largely contributed by individuals working within the local fitness and wellness market, guaranteeing authenticity and exclusivity in our publications.

Ka-Netic 2024 Print Magazine Advertising Specifications

TRIM SIZE = The actual size (5.5" x 8.5")

BLEED AREA = The area In which all artwork should extend.

Any Image or colored area touching the edge of the TRIM SIZE MUST be extended 1/8" (0.125") on all sides beyond the TRIM SIZE

LIVE AREA = Where all your content should stay within, such as Heading Sub-Heading Copy, Inset Photos, Contact Info, etc. In most cases, final artwork for full-bleed, full-page ads should be sized to 5.75" x 8.75".

Any final supplied art file without proper bleed will be shrunk to fit In the live area, which will cause white area all around the ad. Please keep all live mater1al 1/4" (.25") from the trim on all sides. On two-page spreads, leave 0.5" gutter for all live material.

FULL PAGE TRIM SIZE = 5.5" x 8.5" (for ads with bleeds, add .125" bleed on all sides; 5" x 8" live area, otherwise use FULL PAGE NO-BLEED ad size).

FULL PAGE + BLEEDS 5.75" X 8.75" (5" x 8" LIVE AREA/ 5.5" x 8.5" TRIM SIZE)
1/2 PAGE HORIZONTAL 5" X 3.875"
1/2 PAGE VERTICAL 2.375" X 8"
1/4 PAGE 2.375" X 3.875"
1/8 PAGE 2.375" X 1.8125"


Preferred Format: High Quality Adobe PDF (300 dpi) When exporting your file to a PDF format, be sure to:

  • embed all fonts
  • flatten transparency
  • all files must be CMYK - no spot colors, no RGB files
  • place all photos in as 300 dpi CMYK .tif or .jpg files
  • no crop marks or color registration bars
  • no bleeds for fractional ads
  • allow 3/8" on all sides for live matter not intended to bleed
  • allow 3/8" gutter safety for a spread

Don't have a Graphic Designer?

We can help!

We can design your ad! For a small additional fee, one of our graphic designers can work with you to create the perfect advertisement, for our magazine as well as anywhere else you'd like. Send inquiries to

1X 2x 4x
FULL PAGE $950 $900 $850
TWO THIRDS $578 $545 $500
ONE HALF $458 $425 $400
ONE THIRD $370 $350 $300
ONE QUARTER $300 $275 $250
ONE SIXTH $230 $210 $175
*COVERS Contact for prices
INSIDE FRONT $1250 - -
INSIDE BACK $1100 - -
BACK $1900 - -

The magazines will be delivered completly free to variable distribution channels. Receiving it is like receiving a warm welcome from the entire community, but especially from the advertisers who make the magazine possible